Do firms still need to be social? Firm Generated Content in social media

Keyphrases

• Behavior Awareness 20%
• Brand Awareness 60%
• Brand Loyalty 60%
• Brand Purchase 20%
• Changing Environment 20%
• Consumer Brand Perception 20%
• Consumer Brands 20%
• Consumer Electronics 20%
• Consumer Purchase Intention 60%
• Design Methodology 20%
• Electronic Word-of-mouth 80%
• Facebook 40%
• Firm-generated Content 100%
• Instagram 40%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 20%
• Positive Impact 20%
• Purchase Intention 60%
• Social Media 100%
• Social Media Use 20%
• Statistical Analysis 20%
• Word-of-mouth Intention 60%

Social Sciences

• Brand Awareness 60%
• Brand Loyalty 40%
• Conceptual Framework 20%
• Consumer Value 20%
• Design Methodology 20%
• Electronic Word of Mouth 80%
• Facebook 40%
• Firm-generated Content 100%
• Instagram 40%
• Social Media 100%
• Structural Equation Modeling 20%