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Do firms still need to be social? Firm Generated Content in social media
Athanasios Poulis
, Ioannis Rizomyliotis
, Kleopatra Konstantoulaki
Research output
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peer-review
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Keyphrases
Social Media
100%
Firm-generated Content
100%
Electronic Word-of-mouth
80%
Brand Loyalty
60%
Consumer Purchase Intention
60%
Purchase Intention
60%
Brand Awareness
60%
Word-of-mouth Intentions
60%
Facebook
40%
Instagram
40%
Design Methodology
20%
Positive Impact
20%
Statistical Analysis
20%
Changing Environment
20%
Partial Least Squares Structural Equation Modeling (PLS-SEM)
20%
Social Media Use
20%
Consumer Electronics
20%
Consumer Brands
20%
Consumer Brand Perceptions
20%
Brand Purchase
20%
Behavior Awareness
20%
Economics, Econometrics and Finance
Viral Marketing
100%
Brand Loyalty
50%
Social Sciences
Firm-generated Content
100%