Display Placement and Design: Impact on Engagement with Social Object Labels in a Gallery Environment

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Considering placement and content design as key factors determining attention and engagement with interactive public displays, this paper reports on an empiri-cal study investigating attention and engagement with social object labels as a par-ticular instance of that display class in a museum context. It describes a field trial in a live gallery environment evaluating a range of display placements and de-signs. The study suggests that (i) placement has a major impact on attention and engagement; (ii) the attention potential of display placements can be quantified to predict attention and engagement rates; (iii) interaction- and information design only have a minor impact on some engagement metrics. The findings help to bet-ter understand how placement and design influence attention and engagement with public displays and underline the need for further research exploring these aspects in other contexts.
Original languageEnglish
Title of host publicationComputer-Human Interaction Research and Applications
EditorsMaria Jose Escalona, Andres Jimenez Ramirez, Hugo Plácido Silva, Larry Constantine, Markus Helfert, Andreas Holzinger
Place of PublicationCham
ISBN (Electronic)9783030671082
ISBN (Print)9783030671075
Publication statusPublished - 22 Jan 2021

Publication series

NameCommunications in Computer and Information Science
ISSN (Print)1865-0929

Bibliographical note

The final authenticated version is available online at https://doi.org/10.1007/978-3-030-67108-2_1


  • HCI
  • attention
  • engagement
  • interaction
  • public displays
  • pervasive displays
  • social object labels
  • interpretation
  • participation
  • museum

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