Display Placement and Design: Impact on Engagement with Social Object Labels in a Gallery Environment

Marcus Winter

doi:10.1007/978-3-030-67108-2_1

Display Placement and Design: Impact on Engagement with Social Object Labels in a Gallery Environment

Experimental Design Practices Research and Enterprise Group

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Abstract

Considering placement and content design as key factors determining attention and engagement with interactive public displays, this paper reports on an empiri-cal study investigating attention and engagement with social object labels as a par-ticular instance of that display class in a museum context. It describes a field trial in a live gallery environment evaluating a range of display placements and de-signs. The study suggests that (i) placement has a major impact on attention and engagement; (ii) the attention potential of display placements can be quantified to predict attention and engagement rates; (iii) interaction- and information design only have a minor impact on some engagement metrics. The findings help to bet-ter understand how placement and design influence attention and engagement with public displays and underline the need for further research exploring these aspects in other contexts.

Original language	English
Title of host publication	Computer-Human Interaction Research and Applications - Second International Conference, CHIRA 2018, Seville, Spain, September 19–21, 2018 and Third International Conference, CHIRA 2019, Revised Selected Papers
Editors	Maria Jose Escalona, Andres Jimenez Ramirez, Hugo Plácido Silva, Larry Constantine, Markus Helfert, Andreas Holzinger
Place of Publication	Cham
Publisher	Springer
Pages	1-24
Number of pages	24
Volume	1351
ISBN (Electronic)	9783030671082
ISBN (Print)	9783030671075
DOIs	https://doi.org/10.1007/978-3-030-67108-2_1
Publication status	Published - 22 Jan 2021

Publication series

Name	Communications in Computer and Information Science
Volume	1351
ISSN (Print)	1865-0929
ISSN (Electronic)	1865-0937

Bibliographical note

The final authenticated version is available online at https://doi.org/10.1007/978-3-030-67108-2_1

Keywords

HCI
attention
engagement
interaction
public displays
pervasive displays
social object labels
interpretation
participation
museum
Public displays
Participation
Pervasive displays
Interaction
Attention
Interpretation
Engagement
Museum
Social object labels

Access to Document

10.1007/978-3-030-67108-2_1

winter_2020_display_placement_and_design_pureAccepted author manuscript, 1.41 MB

Cite this

Winter, M. (2021). Display Placement and Design: Impact on Engagement with Social Object Labels in a Gallery Environment. In M. J. Escalona, A. J. Ramirez, H. P. Silva, L. Constantine, M. Helfert, & A. Holzinger (Eds.), Computer-Human Interaction Research and Applications - Second International Conference, CHIRA 2018, Seville, Spain, September 19–21, 2018 and Third International Conference, CHIRA 2019, Revised Selected Papers (Vol. 1351, pp. 1-24). (Communications in Computer and Information Science; Vol. 1351). Springer. https://doi.org/10.1007/978-3-030-67108-2_1

Winter, Marcus. / Display Placement and Design : Impact on Engagement with Social Object Labels in a Gallery Environment. Computer-Human Interaction Research and Applications - Second International Conference, CHIRA 2018, Seville, Spain, September 19–21, 2018 and Third International Conference, CHIRA 2019, Revised Selected Papers. editor / Maria Jose Escalona ; Andres Jimenez Ramirez ; Hugo Plácido Silva ; Larry Constantine ; Markus Helfert ; Andreas Holzinger. Vol. 1351 Cham : Springer, 2021. pp. 1-24 (Communications in Computer and Information Science).

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abstract = "Considering placement and content design as key factors determining attention and engagement with interactive public displays, this paper reports on an empiri-cal study investigating attention and engagement with social object labels as a par-ticular instance of that display class in a museum context. It describes a field trial in a live gallery environment evaluating a range of display placements and de-signs. The study suggests that (i) placement has a major impact on attention and engagement; (ii) the attention potential of display placements can be quantified to predict attention and engagement rates; (iii) interaction- and information design only have a minor impact on some engagement metrics. The findings help to bet-ter understand how placement and design influence attention and engagement with public displays and underline the need for further research exploring these aspects in other contexts.",

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Winter, M 2021, Display Placement and Design: Impact on Engagement with Social Object Labels in a Gallery Environment. in MJ Escalona, AJ Ramirez, HP Silva, L Constantine, M Helfert & A Holzinger (eds), Computer-Human Interaction Research and Applications - Second International Conference, CHIRA 2018, Seville, Spain, September 19–21, 2018 and Third International Conference, CHIRA 2019, Revised Selected Papers. vol. 1351, Communications in Computer and Information Science, vol. 1351, Springer, Cham, pp. 1-24. https://doi.org/10.1007/978-3-030-67108-2_1

Display Placement and Design: Impact on Engagement with Social Object Labels in a Gallery Environment. / Winter, Marcus.
Computer-Human Interaction Research and Applications - Second International Conference, CHIRA 2018, Seville, Spain, September 19–21, 2018 and Third International Conference, CHIRA 2019, Revised Selected Papers. ed. / Maria Jose Escalona; Andres Jimenez Ramirez; Hugo Plácido Silva; Larry Constantine; Markus Helfert; Andreas Holzinger. Vol. 1351 Cham: Springer, 2021. p. 1-24 (Communications in Computer and Information Science; Vol. 1351).

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

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T1 - Display Placement and Design

T2 - Impact on Engagement with Social Object Labels in a Gallery Environment

AU - Winter, Marcus

N1 - The final authenticated version is available online at https://doi.org/10.1007/978-3-030-67108-2_1

PY - 2021/1/22

Y1 - 2021/1/22

N2 - Considering placement and content design as key factors determining attention and engagement with interactive public displays, this paper reports on an empiri-cal study investigating attention and engagement with social object labels as a par-ticular instance of that display class in a museum context. It describes a field trial in a live gallery environment evaluating a range of display placements and de-signs. The study suggests that (i) placement has a major impact on attention and engagement; (ii) the attention potential of display placements can be quantified to predict attention and engagement rates; (iii) interaction- and information design only have a minor impact on some engagement metrics. The findings help to bet-ter understand how placement and design influence attention and engagement with public displays and underline the need for further research exploring these aspects in other contexts.

AB - Considering placement and content design as key factors determining attention and engagement with interactive public displays, this paper reports on an empiri-cal study investigating attention and engagement with social object labels as a par-ticular instance of that display class in a museum context. It describes a field trial in a live gallery environment evaluating a range of display placements and de-signs. The study suggests that (i) placement has a major impact on attention and engagement; (ii) the attention potential of display placements can be quantified to predict attention and engagement rates; (iii) interaction- and information design only have a minor impact on some engagement metrics. The findings help to bet-ter understand how placement and design influence attention and engagement with public displays and underline the need for further research exploring these aspects in other contexts.

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KW - engagement

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KW - public displays

KW - pervasive displays

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KW - participation

KW - museum

KW - Public displays

KW - Participation

KW - Pervasive displays

KW - Interaction

KW - Attention

KW - Interpretation

KW - Engagement

KW - Museum

KW - Social object labels

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EP - 24

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A2 - Escalona, Maria Jose

A2 - Ramirez, Andres Jimenez

A2 - Silva, Hugo Plácido

A2 - Constantine, Larry

A2 - Helfert, Markus

A2 - Holzinger, Andreas

PB - Springer

CY - Cham

ER -

Winter M. Display Placement and Design: Impact on Engagement with Social Object Labels in a Gallery Environment. In Escalona MJ, Ramirez AJ, Silva HP, Constantine L, Helfert M, Holzinger A, editors, Computer-Human Interaction Research and Applications - Second International Conference, CHIRA 2018, Seville, Spain, September 19–21, 2018 and Third International Conference, CHIRA 2019, Revised Selected Papers. Vol. 1351. Cham: Springer. 2021. p. 1-24. (Communications in Computer and Information Science). doi: 10.1007/978-3-030-67108-2_1

Display Placement and Design: Impact on Engagement with Social Object Labels in a Gallery Environment

Abstract

Publication series

Bibliographical note

Keywords

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