@inproceedings{c149f882699b4fc7b893163fe1789edf,
title = "Display Placement and Design: Impact on Engagement with Social Object Labels in a Gallery Environment",
abstract = "Considering placement and content design as key factors determining attention and engagement with interactive public displays, this paper reports on an empiri-cal study investigating attention and engagement with social object labels as a par-ticular instance of that display class in a museum context. It describes a field trial in a live gallery environment evaluating a range of display placements and de-signs. The study suggests that (i) placement has a major impact on attention and engagement; (ii) the attention potential of display placements can be quantified to predict attention and engagement rates; (iii) interaction- and information design only have a minor impact on some engagement metrics. The findings help to bet-ter understand how placement and design influence attention and engagement with public displays and underline the need for further research exploring these aspects in other contexts.",
keywords = "HCI, attention, engagement, interaction, public displays, pervasive displays, social object labels, interpretation, participation, museum, Public displays, Participation, Pervasive displays, Interaction, Attention, Interpretation, Engagement, Museum, Social object labels",
author = "Marcus Winter",
note = "The final authenticated version is available online at https://doi.org/10.1007/978-3-030-67108-2_1",
year = "2021",
month = jan,
day = "22",
doi = "10.1007/978-3-030-67108-2_1",
language = "English",
isbn = "9783030671075",
volume = "1351",
series = "Communications in Computer and Information Science",
publisher = "Springer",
pages = "1--24",
editor = "Escalona, {Maria Jose} and Ramirez, {Andres Jimenez} and Silva, {Hugo Pl{\'a}cido} and Larry Constantine and Markus Helfert and Andreas Holzinger",
booktitle = "Computer-Human Interaction Research and Applications - Second International Conference, CHIRA 2018, Seville, Spain, September 19–21, 2018 and Third International Conference, CHIRA 2019, Revised Selected Papers",
}