Display Placement and Design: Impact on Engagement with Social Object Labels in a Gallery Environment

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Abstract

Considering placement and content design as key factors determining attention and engagement with interactive public displays, this paper reports on an empiri-cal study investigating attention and engagement with social object labels as a par-ticular instance of that display class in a museum context. It describes a field trial in a live gallery environment evaluating a range of display placements and de-signs. The study suggests that (i) placement has a major impact on attention and engagement; (ii) the attention potential of display placements can be quantified to predict attention and engagement rates; (iii) interaction- and information design only have a minor impact on some engagement metrics. The findings help to bet-ter understand how placement and design influence attention and engagement with public displays and underline the need for further research exploring these aspects in other contexts.
Original languageEnglish
Title of host publicationComputer-Human Interaction Research and Applications
EditorsMaria Jose Escalona, Andres Jimenez Ramirez, Hugo Plácido Silva, Larry Constantine, Markus Helfert, Andreas Holzinger
Place of PublicationCham
PublisherSpringer
Pages1-24
Volume1351
ISBN (Electronic)9783030671082
ISBN (Print)9783030671075
DOIs
Publication statusPublished - 22 Jan 2021

Publication series

NameCommunications in Computer and Information Science
PublisherSpringer
Volume1351
ISSN (Print)1865-0929

Bibliographical note

The final authenticated version is available online at https://doi.org/10.1007/978-3-030-67108-2_1

Keywords

  • HCI
  • attention
  • engagement
  • interaction
  • public displays
  • pervasive displays
  • social object labels
  • interpretation
  • participation
  • museum

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