Diffusing wireless applications in a mobile world

Andrew Grantham, George Tsekouras

Research output: Contribution to journalArticlepeer-review


Technology diffusion is an important area of academic research. Diffusion studies are valuable in shedding light on success factors, and provide learning points for businesses seeking to launch products or services into an uncertain market. This paper reviews the recent diffusion literature and highlights the limitations associated with retrospective population models of diffusion that tend to emphasize success and innovation whilst ignoring diffusion failure or ‘re-invention’. The paper argues that the focus on single artifacts or products rather than a bundle of technologies or services is unhelpful, particularly where complex products and services are concerned. Key variables are drawn from the literature to assess the diffusion of new technologies and services, and three cases are presented which illustrate the effectiveness of these variables in wireless technology applications: in agriculture, mobile payments, and telecare.
Original languageEnglish
Pages (from-to)85-104
Number of pages20
JournalTechnology in Society
Issue number1
Publication statusPublished - 1 Jan 2005

Bibliographical note

© 2005 Elsevier


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