Developing Innovation Capability: Meeting the policy challenge

The challenge of innovation is clear – if businesses fail to change what they offer or the ways in which they create and deliver those offerings (product and process innovation), they risk being outpaced in an increasingly competitive global environment. Even those with the capacity to innovate their products and processes risk challenge from others with alternative business models or marketing propositions. So innovation is important – but the key issue is not in the innovation itself, but rather the capability within the organization to repeat the trick, to produce a continuing stream of innovation in a dynamic and shifting environment.