Developing Cultural Competence in a highly interactive service environment

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Original language	English
Title of host publication	Academy of Marketing Annual Conference proceedings, 2018
Publication status	Published - 1 Jul 2018

BEST PAPER IN DIGITAL MARKETING/E MARKETING TRACK

Cite this

@inproceedings{38da4799d69f4064bb1aa57acd45e83c,

title = "Developing Cultural Competence in a highly interactive service environment",

author = "Nigel Coates and Janet Ward",

note = "BEST PAPER IN DIGITAL MARKETING/E MARKETING TRACK",

year = "2018",

month = jul,

day = "1",

language = "English",

booktitle = "Academy of Marketing Annual Conference proceedings, 2018",

}