Developing Cultural Competence in a highly interactive service environment

Nigel Coates, Janet Ward

    Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review

    Original languageEnglish
    Title of host publicationAcademy of Marketing Annual Conference proceedings, 2018
    Publication statusPublished - 1 Jul 2018

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