Determinants of Retail Corporate branding

    Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review

    Original languageEnglish
    Title of host publicationEuropean Institute of Retailing and Service Studies conference in Recent Advances in Retailing and Consumer Services Science;, at San Diego, USA
    Publication statusPublished - 15 Jul 2011

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