Determinants of Internet Banking Adoption in Turkey

This study analyses individual-level determinants of internet banking adoption of customers in Turkey. Using a nationally representative
household survey data, logistic regression models are estimated for quantification of the factors which influence consumer’s decision of internet banking
adoption. Empirical results indicate that females are less likely to use internet banking compared to males in Turkey. Education level, being employed,
household income level, frequency, variety and skill levels of internet usage have significantly positive associations with likelihood of using internet
banking services. Additionally, age demonstrates a non-linear association with the use of internet banking. Middle-aged Turkish citizens are more likely
to employ internet banking tools compared to the young and the elderly. Hence, we conclude that the digital divide exists in the Turkish case and
elimination of disparities in technology adoption has the potential to bring substantial benefits to the financial system in Turkey.