Designing a Website using a Genetic Algorithm

Lukas Guenthermann, John Kingston

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review


This paper describes the use of a genetic algorithm to design a website, according to principles of clarity, symmetry, golden ratio and image size. The website’s logo is used to calculate a matching colour scheme. Results indicate that local maxima can be a problem but that with the right weighting of the fitness function, a pleasing design can be achieved.
Such a program could be used when designing large numbers of websites; when a website has to be re-designed regularly to match changing content; or to provide a starting point for human website designers or users of interactive genetic algorithms to improve.
Original languageEnglish
Title of host publicationArtificial Intelligence XXXV
Subtitle of host publication38th SGAI International Conference on Artificial Intelliogence, AI 2018
EditorsMax Bramer, Miltos Petridis
Place of PublicationCambridge
ISBN (Electronic)9783030041915
ISBN (Print)9783030041908
Publication statusPublished - 16 Nov 2018

Publication series

NameLecture Notes in Artificial Intelligence
ISSN (Print)0302-9743


  • Genetic algorithms
  • Aesthetics
  • Design
  • Websites
  • Configuration


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