Abstract
The purpose of this study is to examine health tourism marketing practices worldwide and in Turkey and to discuss which strategic marketing activities are appropriate for Turkey. In this context, a SWOT analysis has been conducted, and recommendations are provided on what government institutions and private sector practitioners can do to enhance health tourism.
| Translated title of the contribution | Comparative Situation Analysis and Marketing Practices of Health Tourism in the World and in Turkey |
|---|---|
| Original language | Turkish |
| Pages (from-to) | 1-21 |
| Number of pages | 22 |
| Journal | Pazarlama ve Pazarlama Araştırmaları Dergisi |
| Volume | 8 |
| Issue number | 16 |
| Publication status | Published - 1 Dec 2015 |
Keywords
- Health tourism
- Medical tourism
- Healthcare strategic marketing
- healthcare services tourism
- health tourism marketing