Cruising with(out) a conscience: Sustainable discourse in the blogosphere

Judith Römhild-Raviart, Clare Weeden, Nigel Jarvis, Ioannis Pantelidis

Research output: Contribution to journalArticleResearchpeer-review

Abstract

Cruise tourism is on its way to becoming the new mass tourism and hospitality product. However, existing research on the sustainability of the cruise industry reveals negative impacts often outweigh the positive. Criticism includes for example, unequal distribution of economic benefits, environmental pollution, and unfair working conditions, this latter being an issue which is also relevant to the wider hospitality industry. While previous research mainly focuses on the economic and environmental impacts of ocean cruising and how these can be managed by the industry and destinations alike, it is not known whether cruise tourists acknowledge any responsibility to maximize the positive impacts and mitigate the negative impacts of their cruise holiday. Based on a blogpost-analysis conducted in a travel blog community of more than 200,000 members, the study sought to understand whether cruise tourists reflect on the sustainability of their holiday. Findings reveal cruise tourists reflect upon the sustainability of their cruise, but do so unconsciously and largely superficially. However, this paper argues an examination of these limited reflections reveals insight that can be used to develop more effective ways to encourage passengers to be critically aware of industry practices, foster a social conscience and possibly advocate for a more sustainable cruise industry.
Original languageEnglish
Pages (from-to)31-51
Number of pages21
JournalHospitality and Society
Volume9
Issue number1
DOIs
Publication statusPublished - 1 Mar 2019

Fingerprint

industry
sustainability
tourism
working conditions
economic impact
environmental impact
cruising
ocean
economics
holiday
environmental pollution
hospitality industry
product
responsibility
analysis
travel
distribution

Keywords

  • blog posts
  • Cruise tourism
  • sustainable tourism
  • othering
  • environmental impact
  • Social Impact
  • discourse

Cite this

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title = "Cruising with(out) a conscience: Sustainable discourse in the blogosphere",
abstract = "Cruise tourism is on its way to becoming the new mass tourism and hospitality product. However, existing research on the sustainability of the cruise industry reveals negative impacts often outweigh the positive. Criticism includes for example, unequal distribution of economic benefits, environmental pollution, and unfair working conditions, this latter being an issue which is also relevant to the wider hospitality industry. While previous research mainly focuses on the economic and environmental impacts of ocean cruising and how these can be managed by the industry and destinations alike, it is not known whether cruise tourists acknowledge any responsibility to maximize the positive impacts and mitigate the negative impacts of their cruise holiday. Based on a blogpost-analysis conducted in a travel blog community of more than 200,000 members, the study sought to understand whether cruise tourists reflect on the sustainability of their holiday. Findings reveal cruise tourists reflect upon the sustainability of their cruise, but do so unconsciously and largely superficially. However, this paper argues an examination of these limited reflections reveals insight that can be used to develop more effective ways to encourage passengers to be critically aware of industry practices, foster a social conscience and possibly advocate for a more sustainable cruise industry.",
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Cruising with(out) a conscience : Sustainable discourse in the blogosphere. / Römhild-Raviart, Judith ; Weeden, Clare; Jarvis, Nigel; Pantelidis, Ioannis.

Vol. 9, No. 1, 01.03.2019, p. 31-51.

Research output: Contribution to journalArticleResearchpeer-review

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