Creating parental trust in the children's toy market

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	163-171
Number of pages	9
Journal	Young Consumers: Insight and Ideas for Responsible Marketers
Volume	8
Issue number	3
DOIs	https://doi.org/10.1108/17473610710780909
Publication status	Published - 2007

Access to Document

@article{49b9f60471134fb3958f1a043d4ffa48,

title = "Creating parental trust in the children's toy market",

author = "Stephen Hogan",

year = "2007",

doi = "10.1108/17473610710780909",

language = "English",

volume = "8",

pages = "163--171",

journal = "Young Consumers: Insight and Ideas for Responsible Marketers",

issn = "1747-3616",

number = "3",

}