Original language | English |
---|---|
Pages (from-to) | 163-171 |
Number of pages | 9 |
Journal | Young Consumers: Insight and Ideas for Responsible Marketers |
Volume | 8 |
Issue number | 3 |
DOIs | |
Publication status | Published - 2007 |
Creating parental trust in the children's toy market
Stephen Hogan
Research output: Contribution to journal › Article › peer-review