Country image and consumer preference for emerging economy products: The moderating role of consumer materialism

M. Demirbag, S. Sahadev, K. Mellahi

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	International Marketing Review
DOIs	https://doi.org/10.1108/02651331011037494
Publication status	Published - 2010

Access to Document

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author = "M. Demirbag and S. Sahadev and K. Mellahi",

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AU - Sahadev, S.

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