Abstract
Companies are faced with increasing expectations on the part of
stakeholders to engage in social responsibility and are consequently
expected to communicate their Corporate Social Responsibility (CSR)
efforts to a varied, influential, and alert audience. Despite this, CSR
communication remains an emerging field, with research focusing on
corporate social disclosure mainly through websites and corporate reports,
while little is known about CSR advertisements. This thesis addresses this
gap in the research and explains how companies publicise their CSR
actions through print advertisements in order to disclose the CSR image
they want to signal to their public(s).
Original language | English |
---|---|
Qualification | Doctor of Philosophy |
Awarding Institution |
|
Publication status | Published - 2011 |