Consequences of Low-income consumers clothing choices: Stigma or Inclusion

Sohail Kamran; Outi  Uusitalo; Saleem ur  Rahman

Consequences of Low-income consumers clothing choices: Stigma or Inclusion

Sohail Kamran, Outi Uusitalo, Saleem ur Rahman

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Abstract

This study explores the consequences of low-income consumers clothing choices in a developing country context. The participants encountered both stigma and inclusion due to their clothing choices. Both stigma and inclusion occurred at institutional, family, social network and societal levels and sourced them mixed consequences. The study aims to offer several implications for economical and sustainable clothing options for low-income consumers of developing countries.

Original language	English
Title of host publication	Proceedings of the 57th Academy of Marketing Conference Cork 2025 Saints and Scholars
Publisher	Academy of Marketing
Pages	113-113
Number of pages	1
ISBN (Print)	9781919647319
Publication status	Published - 10 Jul 2025
Event	AM2025 Conference: Saints & Scholars - University College Cork, Cork, Ireland Duration: 7 Jul 2025 → 10 Jul 2025 https://academyofmarketing.org/am2025-conference/

Conference

Conference	AM2025 Conference
Country/Territory	Ireland
City	Cork
Period	7/07/25 → 10/07/25
Internet address	https://academyofmarketing.org/am2025-conference/

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title = "Consequences of Low-income consumers clothing choices: Stigma or Inclusion",

abstract = "This study explores the consequences of low-income consumers clothing choices in a developing country context. The participants encountered both stigma and inclusion due to their clothing choices. Both stigma and inclusion occurred at institutional, family, social network and societal levels and sourced them mixed consequences. The study aims to offer several implications for economical and sustainable clothing options for low-income consumers of developing countries.",

author = "Sohail Kamran and Outi Uusitalo and Rahman, \{Saleem ur\}",

year = "2025",

month = jul,

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language = "English",

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pages = "113--113",

booktitle = "Proceedings of the 57th Academy of Marketing Conference Cork 2025 Saints and Scholars",

publisher = "Academy of Marketing",

address = "United Kingdom",

note = "AM2025 Conference : Saints \& Scholars ; Conference date: 07-07-2025 Through 10-07-2025",

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Kamran, S, Uusitalo, O & Rahman, SU 2025, Consequences of Low-income consumers clothing choices: Stigma or Inclusion. in Proceedings of the 57th Academy of Marketing Conference Cork 2025 Saints and Scholars., 203, Academy of Marketing, pp. 113-113, AM2025 Conference, Cork, Ireland, 7/07/25. <https://academyofmarketing.org/wp-content/uploads/2025/07/AM-PROCEEDINGS-2025.pdf>

Consequences of Low-income consumers clothing choices: Stigma or Inclusion. / Kamran, Sohail; Uusitalo, Outi ; Rahman, Saleem ur .
Proceedings of the 57th Academy of Marketing Conference Cork 2025 Saints and Scholars. Academy of Marketing, 2025. p. 113-113 203.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

TY - GEN

T1 - Consequences of Low-income consumers clothing choices

T2 - AM2025 Conference

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AU - Uusitalo, Outi

AU - Rahman, Saleem ur

PY - 2025/7/10

Y1 - 2025/7/10

N2 - This study explores the consequences of low-income consumers clothing choices in a developing country context. The participants encountered both stigma and inclusion due to their clothing choices. Both stigma and inclusion occurred at institutional, family, social network and societal levels and sourced them mixed consequences. The study aims to offer several implications for economical and sustainable clothing options for low-income consumers of developing countries.

AB - This study explores the consequences of low-income consumers clothing choices in a developing country context. The participants encountered both stigma and inclusion due to their clothing choices. Both stigma and inclusion occurred at institutional, family, social network and societal levels and sourced them mixed consequences. The study aims to offer several implications for economical and sustainable clothing options for low-income consumers of developing countries.

M3 - Conference contribution with ISSN or ISBN

SN - 9781919647319

SP - 113

EP - 113

BT - Proceedings of the 57th Academy of Marketing Conference Cork 2025 Saints and Scholars

PB - Academy of Marketing

Y2 - 7 July 2025 through 10 July 2025

ER -

Consequences of Low-income consumers clothing choices: Stigma or Inclusion

Abstract

Conference

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