| Original language | English |
|---|---|
| Pages (from-to) | 1601-1641 |
| Journal | European Journal of Marketing |
| Volume | 45 |
| Issue number | 11/12 |
| DOIs | |
| Publication status | Published - 15 Nov 2011 |
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Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 1601-1641 |
| Journal | European Journal of Marketing |
| Volume | 45 |
| Issue number | 11/12 |
| DOIs | |
| Publication status | Published - 15 Nov 2011 |