Conceptualising, measuring and managing the influence of corporate image on country of origin image: the case of Spain

Carmen Lopez, George Balabanis

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Original language	English
Title of host publication	14th ICIG Symposium
Publication status	Published - 2011
Event	14th ICIG Symposium 2011 - IE University , Segovia , Spain Duration: 14 Sept 2011 → 16 Sept 2011

Cite this

@inproceedings{7a7a79ce65654337b2f8080c7a92687d,

title = "Conceptualising, measuring and managing the influence of corporate image on country of origin image: the case of Spain",

author = "Carmen Lopez and George Balabanis",

year = "2011",

language = "English",

booktitle = "14th ICIG Symposium",

note = "14th ICIG Symposium 2011 ; Conference date: 14-09-2011 Through 16-09-2011",

}