Conceptualising, measuring and managing the influence of corporate image on country of origin image: the case of Spain

Carmen Lopez, George Balabanis

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publication14th ICIG Symposium
Publication statusPublished - 2011
Event14th ICIG Symposium 2011 - IE University , Segovia , Spain
Duration: 14 Sep 201116 Sep 2011

Conference

Conference14th ICIG Symposium 2011
CountrySpain
CitySegovia
Period14/09/1116/09/11

Cite this