Communication of corporate social responsibility in the websites of energy distributors: a comparative study Brazil and France

J. Milton de Sousa Filho, L. Soares Outtes Wanderley, Francisca Farache Aureliano Da Silva

Research output: Contribution to journalArticle

Abstract

The use of corporative websites as a tool for communication of social responsibility has attracted attention of interested groups and has gone through an improvement continuous process of presentation, in form and content. This study is an attempt to compare the three biggest companies of power distribution in Brazil with a state-owned company of France. As a result, it was noticed that the companies do not divulge enough social action and project on the Internet, except Cemig which had a superior development concerning to web communication. In conclusion, in spite of cultural features, it was not found significant differences related to divulgating indicators among the companies. However, the information divulgated by the French company in each indicator is considerable bigger, what shows a big concern with the communication of social responsibility in details.
Original languageEnglish
Pages (from-to)106-119
Number of pages14
JournalRevista de Administração FACES Journal
Volume7
Issue number4
Publication statusPublished - 1 Jan 2008

Keywords

  • Social responsibility communication
  • Internet
  • Energy sector
  • Corporate websites

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