C'mon girlfriend: sisterhood, sexuality and the space of the benign in makeover TV

Hannah Frith, Jayne Raisborough, Orly Klein

Research output: Contribution to journalArticle

Abstract

In the context of a purported shift from humiliation to the benign exemplified by the marked contrast between How to Look Good Naked and What Not to Wear, this article examines the cultural work performed by the ‘space of the benign’. We identify three main mechanisms – body appreciation, synthetic friendship and suspended sexuality – which manipulate existing constructions of female friendship and homosexuality to produce the host as the ‘gay best friend’. As such, the host sidesteps the heterosexual scopic economy while seeking to re-place women within it, and avoids the censure frequently directed at female presenters. At the same time, by coaxing women towards an acceptance of their body as is, the show provides a ‘feel-good’ sense of empowerment while preserving individualistic framings of body problems and solutions. We conclude that the show ehabilitates women within the heteronormative scopic economy, and reinscribes them as neo-liberal consumers.
Original languageEnglish
Pages (from-to)471-489
Number of pages19
JournalInternational Journal of Cultural Studies
Volume13
Issue number5
DOIs
Publication statusPublished - May 2010

Keywords

  • appearance
  • friendship
  • gay
  • heternormative
  • humiliation
  • reality television
  • scopic economy
  • women

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