Cause-related marketing: a new perspective on achieving campaign objectives amongst fast moving consumer goods

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@article{e1512648b6a140bf9e57adce0009f632,

title = "Cause-related marketing: a new perspective on achieving campaign objectives amongst fast moving consumer goods",

author = "Lyvia Royd-Taylor",

year = "2007",

doi = "10.1002/jsc.778",

language = "English",

volume = "16",

pages = "79--86",

journal = "Strategic Change",

issn = "1086-1718",

number = "1/2",

}