California: Designing Freedom

Research output: Non-textual outputExhibition


‘California: Designing Freedom explores how the ideals of the 1960s counterculture morphed into the tech culture of Silicon Valley, and how “Designed in California” became a global phenomenon.

The central premise is that California has pioneered tools of personal liberation, from LSD to surfboards and iPhones. This ambitious survey brings together political posters and portable devices, but also looks beyond hardware to explore how user interface designers in the San Francisco Bay Area are shaping some of our most common daily experiences.’
Original languageEnglish
Publication statusPublished - 24 May 2017

Bibliographical note

I was the project's Curatorial Research Assistant, taking particular responsibility for researching and selecting graphic design exhibits that could chart the evolution of graphic design in California between the 1960s and the present. Other responsibilities included identifying and contacting lenders and contributors, maintaining object lists, and multi-faceted organisational work.


  • California Design
  • political posters
  • 1960s
  • Subculture
  • Magazine history
  • Desktop publishing
  • Digital typography


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