| Original language | English |
|---|---|
| Title of host publication | Marketing in Dynamic Environments: Contemporary Research Advances |
| Editors | Cleopatra Veloutsou, Nicolas Papadopoulos |
| Publisher | Atiner |
| Pages | 207-220 |
| Number of pages | 14 |
| ISBN (Print) | 9789606672309 |
| Publication status | Published - 2008 |
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