Building country image through corporate image: exploring the factors that influence the image transfer

Manto Gotsi, Carmen Lopez, Costas Andriopoulos

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	255-272
Journal	Journal of Strategic Marketing
Volume	19
Issue number	3
DOIs	https://doi.org/10.1080/0965254X.2011.581387
Publication status	Published - 21 Jun 2011

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title = "Building country image through corporate image: exploring the factors that influence the image transfer",

author = "Manto Gotsi and Carmen Lopez and Costas Andriopoulos",

year = "2011",

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