Building country image through corporate image: exploring the factors that influence the image transfer

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	255-272
Journal	Journal of Strategic Marketing
Volume	19
Issue number	3
DOIs	https://doi.org/10.1080/0965254X.2011.581387
Publication status	Published - 21 Jun 2011

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@article{04e5c3c5a4674763a30d5caac066bdd5,

title = "Building country image through corporate image: exploring the factors that influence the image transfer",

author = "Manto Gotsi and Carmen Lopez and Costas Andriopoulos",

year = "2011",

month = jun,

day = "21",

doi = "10.1080/0965254X.2011.581387",

language = "English",

volume = "19",

pages = "255--272",

journal = "Journal of Strategic Marketing",

issn = "0965-254X",

number = "3",

}

TY - JOUR

T1 - Building country image through corporate image

T2 - exploring the factors that influence the image transfer

AU - Gotsi, Manto

AU - Lopez, Carmen

AU - Andriopoulos, Costas

PY - 2011/6/21

Y1 - 2011/6/21

U2 - 10.1080/0965254X.2011.581387

DO - 10.1080/0965254X.2011.581387

M3 - Article

SN - 0965-254X

VL - 19

SP - 255

EP - 272

JO - Journal of Strategic Marketing

JF - Journal of Strategic Marketing

IS - 3

ER -