Building brand equity in times of uncertainty

Nasos Poulis, George Panigyrakis, Anastasios Panopoulos

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationGlobal Marketing Conference
Publication statusPublished - 2012

Cite this

Poulis, N., Panigyrakis, G., & Panopoulos, A. (2012). Building brand equity in times of uncertainty. In Global Marketing Conference