Building a local identity through sellout crowds: The impact of brand popularity, brand similarity, and brand diversity of music festivals

Carmen Lopez, Mark Leenders

    Research output: Contribution to journalArticlepeer-review

    Fingerprint

    Dive into the research topics of 'Building a local identity through sellout crowds: The impact of brand popularity, brand similarity, and brand diversity of music festivals'. Together they form a unique fingerprint.

    Business & Economics