Building a local identity through sellout crowds: The impact of brand popularity, brand similarity, and brand diversity of music festivals

Carmen Lopez, Mark Leenders

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
JournalJournal of Strategic Marketing
Publication statusPublished - 2019

Cite this

@article{68f581570eac4461825fc8c8c33e2aa9,
title = "Building a local identity through sellout crowds: The impact of brand popularity, brand similarity, and brand diversity of music festivals",
author = "Carmen Lopez and Mark Leenders",
year = "2019",
language = "English",
journal = "Journal of Strategic Marketing",
issn = "0965-254X",

}

TY - JOUR

T1 - Building a local identity through sellout crowds

T2 - Journal of Strategic Marketing

AU - Lopez, Carmen

AU - Leenders, Mark

PY - 2019

Y1 - 2019

M3 - Article

JO - Journal of Strategic Marketing

JF - Journal of Strategic Marketing

SN - 0965-254X

ER -