Building a local identity through sellout crowds: The impact of brand popularity, brand similarity, and brand diversity of music festivals

Carmen Lopez, Mark Leenders

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
JournalJournal of Strategic Marketing
Publication statusPublished - 2019

Cite this

@article{68f581570eac4461825fc8c8c33e2aa9,
title = "Building a local identity through sellout crowds: The impact of brand popularity, brand similarity, and brand diversity of music festivals",
author = "Carmen Lopez and Mark Leenders",
year = "2019",
language = "English",

}

Building a local identity through sellout crowds : The impact of brand popularity, brand similarity, and brand diversity of music festivals. / Lopez, Carmen; Leenders, Mark .

2019.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Building a local identity through sellout crowds

T2 - The impact of brand popularity, brand similarity, and brand diversity of music festivals

AU - Lopez, Carmen

AU - Leenders, Mark

PY - 2019

Y1 - 2019

M3 - Article

ER -