Brand’s contribution to a country’s image

Carmen Lopez, George Balabanis

    Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

    Original languageEnglish
    Title of host publication42nd EMAC
    Publication statusPublished - 2013
    Event42nd EMAC - Istanbul, Turkey
    Duration: 4 Jun 2013 → 7 Jun 2013

    Conference

    Conference42nd EMAC
    Country/TerritoryTurkey
    CityIstanbul
    Period4/06/13 → 7/06/13

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