Brand’s contribution to a country’s image

Carmen Lopez, George Balabanis

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publication42nd EMAC
Publication statusPublished - 2013
Event42nd EMAC - Istanbul, Turkey
Duration: 4 Jun 20137 Jun 2013

Conference

Conference42nd EMAC
CountryTurkey
CityIstanbul
Period4/06/137/06/13

Cite this

Lopez, C., & Balabanis, G. (2013). Brand’s contribution to a country’s image. In 42nd EMAC