Brand switching behaviour in emerging economies: effect of product usage, satisfaction and involvement

Paurav Shukla

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationinternational conference on Marketing Paradigms for Emerging Economies at Indian Institute of Management
Publication statusPublished - Jan 2005
Eventinternational conference on Marketing Paradigms for Emerging Economies at Indian Institute of Management - Ahmedabad, India
Duration: 1 Jan 2005 → …

Conference

Conferenceinternational conference on Marketing Paradigms for Emerging Economies at Indian Institute of Management
Period1/01/05 → …

Cite this

Shukla, P. (2005). Brand switching behaviour in emerging economies: effect of product usage, satisfaction and involvement. In international conference on Marketing Paradigms for Emerging Economies at Indian Institute of Management