@inproceedings{85278298e0f247cc91f5a249b088b199,
title = "Brand switching behaviour in emerging economies: effect of product usage, satisfaction and involvement",
author = "Paurav Shukla",
year = "2005",
month = jan,
language = "English",
booktitle = "international conference on Marketing Paradigms for Emerging Economies at Indian Institute of Management",
note = "international conference on Marketing Paradigms for Emerging Economies at Indian Institute of Management ; Conference date: 01-01-2005",
}