Brand switching behaviour in emerging economies: effect of product usage, satisfaction and involvement

Paurav Shukla

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review

Original languageEnglish
Title of host publicationinternational conference on Marketing Paradigms for Emerging Economies at Indian Institute of Management
Publication statusPublished - Jan 2005
Eventinternational conference on Marketing Paradigms for Emerging Economies at Indian Institute of Management - Ahmedabad, India
Duration: 1 Jan 2005 → …

Conference

Conferenceinternational conference on Marketing Paradigms for Emerging Economies at Indian Institute of Management
Period1/01/05 → …

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