Brand managers propensity to leave. What makes them want to stay? A comparison study

George Panigyrakis, Nasos Poulis, Anastasios Panopoulos

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review

Original languageEnglish
Title of host publication40th Conference of European Marketing Academy (EMAC)
Publication statusPublished - 2011

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