Brand managers propensity to leave. What makes them want to stay? A comparison study

George Panigyrakis, Nasos Poulis, Anastasios Panopoulos

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publication40th Conference of European Marketing Academy (EMAC)
Publication statusPublished - 2011

Cite this

Panigyrakis, G., Poulis, N., & Panopoulos, A. (2011). Brand managers propensity to leave. What makes them want to stay? A comparison study. In 40th Conference of European Marketing Academy (EMAC)