| Original language | English |
|---|---|
| Title of host publication | 40th Conference of European Marketing Academy (EMAC) |
| Publication status | Published - 2011 |
Brand managers propensity to leave. What makes them want to stay? A comparison study
George Panigyrakis, Nasos Poulis, Anastasios Panopoulos
Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review