Brand management practices in emerging country firms – Exploring the patterns of variation and its impact on firm performance

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	447-473
Journal	Journal of East European management studies
Volume	23
Issue number	3
DOIs	https://doi.org/10.5771/0949-6181-2018-3-447
Publication status	Published - 2018

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title = "Brand management practices in emerging country firms – Exploring the patterns of variation and its impact on firm performance",

author = "E. Tatoglu and S. Sahadev and M. Demirbag",

year = "2018",

doi = "10.5771/0949-6181-2018-3-447",

language = "English",

volume = "23",

pages = "447--473",

journal = "Journal of East European management studies",

issn = "0949-6181",

number = "3",

}

TY - JOUR

T1 - Brand management practices in emerging country firms – Exploring the patterns of variation and its impact on firm performance

AU - Tatoglu, E.

AU - Sahadev, S.

AU - Demirbag, M.

PY - 2018

Y1 - 2018

UR - https://www.scopus.com/pages/publications/85055293906

U2 - 10.5771/0949-6181-2018-3-447

DO - 10.5771/0949-6181-2018-3-447

M3 - Article

SN - 0949-6181

VL - 23

SP - 447

EP - 473

JO - Journal of East European management studies

JF - Journal of East European management studies

IS - 3

ER -