Brand management practices in emerging country firms – Exploring the patterns of variation and its impact on firm performance

E. Tatoglu, S. Sahadev, M. Demirbag

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)447-473
JournalJournal of East European management studies
Volume23
Issue number3
DOIs
Publication statusPublished - 2018

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