Brand management practices in emerging country firms – Exploring the patterns of variation and its impact on firm performance

E. Tatoglu; S. Sahadev; M. Demirbag

doi:10.5771/0949-6181-2018-3-447

Brand management practices in emerging country firms – Exploring the patterns of variation and its impact on firm performance

E. Tatoglu, S. Sahadev, M. Demirbag

Centre for Change, Entrepreneurship and Innovation Management

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	447-473
Journal	Journal of East European management studies
Volume	23
Issue number	3
DOIs	https://doi.org/10.5771/0949-6181-2018-3-447
Publication status	Published - 2018

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10.5771/0949-6181-2018-3-447

TatogluSahadevDemirbag_Final revised submissionAccepted author manuscript, 234 KB

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title = "Brand management practices in emerging country firms – Exploring the patterns of variation and its impact on firm performance",

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Brand management practices in emerging country firms – Exploring the patterns of variation and its impact on firm performance

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Sunil Sahadev

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Brand management practices in emerging country firms – Exploring the patterns of variation and its impact on firm performance

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Sunil Sahadev

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