Brand management practices in emerging country firms – Exploring the patterns of variation and its impact on firm performance

E. Tatoglu, S. Sahadev, M. Demirbag

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	447-473
Journal	Journal of East European management studies
Volume	23
Issue number	3
DOIs	https://doi.org/10.5771/0949-6181-2018-3-447
Publication status	Published - 2018

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