Brand equity in wine tourism destinations: An assessment of winery managers and winery visitors

Maria Gomez, Carmen Lopez, Arturo Molina

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNResearchpeer-review

Original languageEnglish
Title of host publication44th EMAC Conference
Publication statusPublished - 2015
Event44th EMAC Conference - KU Leuven & Vlerick Business School, Leuven, Belgium
Duration: 24 May 201527 May 2015

Conference

Conference44th EMAC Conference
CountryBelgium
CityLeuven
Period24/05/1527/05/15

Cite this

@inproceedings{dc3f4a6f9b45411e80e64af7a4a23fe7,
title = "Brand equity in wine tourism destinations: An assessment of winery managers and winery visitors",
author = "Maria Gomez and Carmen Lopez and Arturo Molina",
year = "2015",
language = "English",
booktitle = "44th EMAC Conference",

}

Gomez, M, Lopez, C & Molina, A 2015, Brand equity in wine tourism destinations: An assessment of winery managers and winery visitors. in 44th EMAC Conference. 44th EMAC Conference, Leuven, Belgium, 24/05/15.

Brand equity in wine tourism destinations : An assessment of winery managers and winery visitors. / Gomez, Maria; Lopez, Carmen; Molina, Arturo.

44th EMAC Conference. 2015.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNResearchpeer-review

TY - GEN

T1 - Brand equity in wine tourism destinations

T2 - An assessment of winery managers and winery visitors

AU - Gomez, Maria

AU - Lopez, Carmen

AU - Molina, Arturo

PY - 2015

Y1 - 2015

M3 - Conference contribution with ISSN or ISBN

BT - 44th EMAC Conference

ER -