Brand equity in wine tourism destinations: An assessment of winery managers and winery visitors

Maria Gomez, Carmen Lopez, Arturo Molina

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publication44th EMAC Conference
Publication statusPublished - 2015
Event44th EMAC Conference - KU Leuven & Vlerick Business School, Leuven, Belgium
Duration: 24 May 201527 May 2015

Conference

Conference44th EMAC Conference
CountryBelgium
CityLeuven
Period24/05/1527/05/15

Cite this

Gomez, M., Lopez, C., & Molina, A. (2015). Brand equity in wine tourism destinations: An assessment of winery managers and winery visitors. In 44th EMAC Conference