Brand equity in wine tourism destinations: An assessment of winery managers and winery visitors

Maria Gomez, Carmen Lopez, Arturo Molina

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Original language	English
Title of host publication	44th EMAC Conference
Publication status	Published - 2015
Event	44th EMAC Conference - KU Leuven & Vlerick Business School, Leuven, Belgium Duration: 24 May 2015 → 27 May 2015

Cite this

@inproceedings{dc3f4a6f9b45411e80e64af7a4a23fe7,

title = "Brand equity in wine tourism destinations: An assessment of winery managers and winery visitors",

author = "Maria Gomez and Carmen Lopez and Arturo Molina",

year = "2015",

language = "English",

booktitle = "44th EMAC Conference",

note = "44th EMAC Conference ; Conference date: 24-05-2015 Through 27-05-2015",

}