Brand associations: an exploratory study on Greek Museums

Ilias Kapareliotis, Stavroula Katzilieri, Nasos Poulis

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publication2nd Biennial International Conference on Services
Publication statusPublished - 2009

Cite this

Kapareliotis, I., Katzilieri, S., & Poulis, N. (2009). Brand associations: an exploratory study on Greek Museums. In 2nd Biennial International Conference on Services