Brand associations: an exploratory study on Greek Museums

Ilias Kapareliotis, Stavroula Katzilieri, Nasos Poulis

    Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

    Original languageEnglish
    Title of host publication2nd Biennial International Conference on Services
    Publication statusPublished - 2009

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