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Boundary spanning elements and the marketing function in organizations: Concepts and empirical studies

  • S. Sahadev (Editor)
  • , K. Purani (Editor)
  • , N. Malhotra (Editor)

    Research output: Book/ReportBook - editedpeer-review

    Original languageEnglish
    Place of PublicationCham
    PublisherSpringer
    ISBN (Electronic)9783319134406
    ISBN (Print)9783319134390
    DOIs
    Publication statusPublished - 2015

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