Bequest motives and barriers to giving: The case of direct mail donors

Adrian Sargeant, Toni Hilton, Walter Wymer

Research output: Contribution to journalArticle

Abstract

Charitable bequests currently account for 9 percent of overall giving in the United States. In this study we examine the motives for this form of support and the potential barriers to giving perceived by members of bequest societies or legacy clubs solicited through direct mail. Through a series of eight focus groups we delineate the individual motives for offering a bequest, the organizational factors that drive gifts of this type, and the potential barriers that could prevent such a gift from being made. The implications for professional fundraising practice are explored.
Original languageEnglish
Pages (from-to)49-66
Number of pages18
JournalNonprofit Management & Leadership
Volume17
Issue number1
DOIs
Publication statusPublished - 22 Sep 2006

Fingerprint Dive into the research topics of 'Bequest motives and barriers to giving: The case of direct mail donors'. Together they form a unique fingerprint.

  • Cite this