Bequest motives and barriers to giving: The case of direct mail donors

Adrian Sargeant, Toni Hilton, Walter Wymer

Research output: Contribution to journalArticlepeer-review


Charitable bequests currently account for 9 percent of overall giving in the United States. In this study we examine the motives for this form of support and the potential barriers to giving perceived by members of bequest societies or legacy clubs solicited through direct mail. Through a series of eight focus groups we delineate the individual motives for offering a bequest, the organizational factors that drive gifts of this type, and the potential barriers that could prevent such a gift from being made. The implications for professional fundraising practice are explored.
Original languageEnglish
Pages (from-to)49-66
Number of pages18
JournalNonprofit Management & Leadership
Issue number1
Publication statusPublished - 22 Sept 2006


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