Benchmarking practices of women entrepreneurs operate home-based small businesses in rural areas: Pakistan a case in point

Noor Muhammad, Sania Binte-Saleem

Research output: Contribution to conferenceAbstract

Abstract

Benchmarking is a process of measuring the performance
of a firm’s products, services, or processes against those
of another business considered to be the best in the market.
However, benchmarking practices could not well explored
in the context of home-based small businesses operated
by women entrepreneurs in rural areas. To add new insights
in previous literature, we take a qualitative approach based
on semi-structured interviews from 17 home-based women
entrepreneurs operate small scale businesses in the rural areas
of Pakistan. The findings reveal that women entrepreneurs
undertake two approaches for benchmarking and these are
home-based businesses and market-based businesses.
Home-based benchmarking practices with similar businesses
are carried out with a collaborative environment and strong
network linkages among these women entrepreneurs and
information are shared in all sorts of benchmarking except
financial benchmarking. However, those women entrepreneurs
targeting the similar home-based businesses for benchmarking
achieved entrepreneurial growth. In the other hand, there is no
cooperative environment for those women targeted marketbased businesses for benchmarking dominated by men and
face business failure. We contribute in threefold. Theoretically,
the paper offers a new avenue for research to explore further
benchmarking practices of women entrepreneurs in rural areas
in different countries. Practically, we show how benchmarking
takes place through collaborative practices on the poor
infrastructure environment by women entrepreneurs. Finally, this
paper could provide practical advice and knowledge regarding
benchmarking practices to other women entrepreneurs who are
in similar businesses in rural areas
Original languageEnglish
Publication statusPublished - 9 Feb 2018
EventAustralian Centre for Entrepreneurship Research Exchange (ACERE) Proceedings, Queensland University of Technology 6 – 9 February Austra - QUT Business School , Brisbane, Australia
Duration: 6 Feb 20189 Feb 2018
http://acereconference.com/wp-content/uploads/2018/02/ACERE-2018-Program-F.pdf

Conference

ConferenceAustralian Centre for Entrepreneurship Research Exchange (ACERE) Proceedings, Queensland University of Technology 6 – 9 February Austra
CountryAustralia
CityBrisbane
Period6/02/189/02/18
Internet address

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  • Cite this

    Muhammad, N., & Binte-Saleem, S. (2018). Benchmarking practices of women entrepreneurs operate home-based small businesses in rural areas: Pakistan a case in point. Abstract from Australian Centre for Entrepreneurship Research Exchange (ACERE) Proceedings, Queensland University of Technology 6 – 9 February Austra, Brisbane, Australia.