Beating the Barriers to Social Marketing

Sarah Cork

Beating the Barriers to Social Marketing

Sarah Cork

Research output: Contribution to journal › Article › peer-review

Abstract

A case study presentation of a social marketing project that contributes to a childhood obesity campaign is described here. It also includes a discussion of some of the barriers faced in implementing social marketing activity and how these might be overcome in future. The workshop also invited participants to discuss their own barriers to social marketing and how these might be overcome.

Original language	English
Pages (from-to)	37-49
Number of pages	12
Journal	Social Marketing Quarterly
Volume	14
Issue number	1
Publication status	Published - Feb 2008

Keywords

obesity
social marketing
children

Cite this

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abstract = "A case study presentation of a social marketing project that contributes to a childhood obesity campaign is described here. It also includes a discussion of some of the barriers faced in implementing social marketing activity and how these might be overcome in future. The workshop also invited participants to discuss their own barriers to social marketing and how these might be overcome. ",

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Beating the Barriers to Social Marketing

Abstract

Keywords

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