Beating the Barriers to Social Marketing

Research output: Contribution to journalArticle

Abstract

A case study presentation of a social marketing project that contributes to a childhood obesity campaign is described here. It also includes a discussion of some of the barriers faced in implementing social marketing activity and how these might be overcome in future. The workshop also invited participants to discuss their own barriers to social marketing and how these might be overcome.
Original languageEnglish
Pages (from-to)37-49
Number of pages12
JournalSocial Marketing Quarterly
Volume14
Issue number1
Publication statusPublished - Feb 2008

Keywords

  • obesity
  • social marketing
  • children

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