Beating the Barriers to Social Marketing

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    A case study presentation of a social marketing project that contributes to a childhood obesity campaign is described here. It also includes a discussion of some of the barriers faced in implementing social marketing activity and how these might be overcome in future. The workshop also invited participants to discuss their own barriers to social marketing and how these might be overcome.
    Original languageEnglish
    Pages (from-to)37-49
    Number of pages12
    JournalSocial Marketing Quarterly
    Issue number1
    Publication statusPublished - Feb 2008


    • obesity
    • social marketing
    • children


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