Abstract
A case study presentation of a social marketing project that contributes to a childhood obesity campaign is described here. It also includes a discussion of some of the barriers faced in implementing social marketing activity and how these might be overcome in future. The workshop also invited participants to discuss their own barriers to social marketing and how these might be overcome.
| Original language | English |
|---|---|
| Pages (from-to) | 37-49 |
| Number of pages | 12 |
| Journal | Social Marketing Quarterly |
| Volume | 14 |
| Issue number | 1 |
| Publication status | Published - Feb 2008 |
Keywords
- obesity
- social marketing
- children