“Be Dog Have Fun”: Narratives of Discovery, Meaning, and Motivation among Members of the Pup Subculture

The twenty-first century has seen the proliferation of new sexual identity subcultures rooted in creative role-play dynamics, expanding our cultural and scientific understanding of diversity in sexuality and intimacy. In an international sample of 568 people who identified with the kink subculture of pup play, we analyzed responses to open-ended questions about the discovery of pup play and communities, definitions of pup play, and motivations for engagement. Four themes were identified: (1) social technologies as central to discovery of the subculture; (2) constructionist accounts of pup identity development emerging from relationships and exposure to other kink communities; (3) individual psychological benefits of subculture participation, including stress relief, relaxation, and pleasure; and (4) social psychological benefits in identity and community building. We situate these findings in relation to the expansion of diversity in sexual identity and intimacy in the twenty-first century, facilitated by the heightened visibility and opportunities for social and intimate creativity which have accompanied the growth of social media and exposure to new sexual stories.