BA’s new Club World: Fighting the niche carriers

Paurav Shukla

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationICMC2007 International Conference on Management Cases
Publication statusPublished - Dec 2007
EventICMC2007 International Conference on Management Cases - Ghaziabad, India
Duration: 1 Dec 2007 → …

Conference

ConferenceICMC2007 International Conference on Management Cases
Period1/12/07 → …

Cite this

Shukla, P. (2007). BA’s new Club World: Fighting the niche carriers. In ICMC2007 International Conference on Management Cases