Assessing the Effectiveness of Industrial Print Ad Characteristics: Some Empirical Evidence

Ioannis Rizomyliotis, George Avlonitis

    Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 41st Annual Conference of the European Marketing Academy (EMAC), Lisbon, Portugal
    Publication statusPublished - 2012
    Event41st EMAC Annual Conference 2012 - Lisbon, Portugal
    Duration: 23 May 201226 May 2012

    Conference

    Conference41st EMAC Annual Conference 2012
    CountryPortugal
    CityLisbon
    Period23/05/1226/05/12

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