Assessing the Effectiveness of Industrial Print Ad Characteristics: Some Empirical Evidence

Ioannis Rizomyliotis, George Avlonitis

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationProceedings of the 41st Annual Conference of the European Marketing Academy (EMAC), Lisbon, Portugal
Publication statusPublished - 2012
Event41st EMAC Annual Conference 2012 - Lisbon, Portugal
Duration: 23 May 201226 May 2012

Conference

Conference41st EMAC Annual Conference 2012
CountryPortugal
CityLisbon
Period23/05/1226/05/12

Cite this

Rizomyliotis, I., & Avlonitis, G. (2012). Assessing the Effectiveness of Industrial Print Ad Characteristics: Some Empirical Evidence. In Proceedings of the 41st Annual Conference of the European Marketing Academy (EMAC), Lisbon, Portugal