Assessing the Effectiveness of Industrial Print Ad Characteristics: Some Empirical Evidence

Ioannis Rizomyliotis, George Avlonitis

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Original language	English
Title of host publication	Proceedings of the 41st Annual Conference of the European Marketing Academy (EMAC), Lisbon, Portugal
Publication status	Published - 2012
Event	41st EMAC Annual Conference 2012 - Lisbon, Portugal Duration: 23 May 2012 → 26 May 2012

Cite this

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title = "Assessing the Effectiveness of Industrial Print Ad Characteristics: Some Empirical Evidence",

author = "Ioannis Rizomyliotis and George Avlonitis",

year = "2012",

language = "English",

booktitle = "Proceedings of the 41st Annual Conference of the European Marketing Academy (EMAC), Lisbon, Portugal",

note = "41st EMAC Annual Conference 2012 ; Conference date: 23-05-2012 Through 26-05-2012",

}

Assessing the Effectiveness of Industrial Print Ad Characteristics: Some Empirical Evidence. / Rizomyliotis, Ioannis; Avlonitis, George.
Proceedings of the 41st Annual Conference of the European Marketing Academy (EMAC), Lisbon, Portugal. 2012.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

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T1 - Assessing the Effectiveness of Industrial Print Ad Characteristics

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AU - Rizomyliotis, Ioannis

AU - Avlonitis, George

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M3 - Conference contribution with ISSN or ISBN

BT - Proceedings of the 41st Annual Conference of the European Marketing Academy (EMAC), Lisbon, Portugal

Y2 - 23 May 2012 through 26 May 2012

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