Assessing the Effectiveness of Industrial Print Ad Characteristics: Some Empirical Evidence

Ioannis Rizomyliotis, George Avlonitis

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review

Original languageEnglish
Title of host publicationProceedings of the 41st Annual Conference of the European Marketing Academy (EMAC), Lisbon, Portugal
Publication statusPublished - 2012
Event41st EMAC Annual Conference 2012 - Lisbon, Portugal
Duration: 23 May 201226 May 2012

Conference

Conference41st EMAC Annual Conference 2012
CountryPortugal
CityLisbon
Period23/05/1226/05/12

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