Assessing the brand Knowledge of Greek SMES

Ilias Kapareliotis, George Panigyrakis, Nasos Poulis

    Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

    Original languageEnglish
    Title of host publication6th Thought Leaders International Conference on Brand management
    Publication statusPublished - 2010

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