Assessing the brand Knowledge of Greek SMES

Ilias Kapareliotis, George Panigyrakis, Nasos Poulis

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publication6th Thought Leaders International Conference on Brand management
Publication statusPublished - 2010

Cite this

Kapareliotis, I., Panigyrakis, G., & Poulis, N. (2010). Assessing the brand Knowledge of Greek SMES. In 6th Thought Leaders International Conference on Brand management