Antecedents of Doctors’ Purchase Intention for Innovative Professional Services: Differences between Commercial and Educational Services

Ioannis Rizomyliotis, Giannis Kostopoulos, Kleopatra Konstantoulaki

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationProceedings of the 8th Annual International Conference for Consumer Behaviour and Retailing Research, Dubrovnik, Croatia
Publication statusPublished - 2011

Cite this

Rizomyliotis, I., Kostopoulos, G., & Konstantoulaki, K. (2011). Antecedents of Doctors’ Purchase Intention for Innovative Professional Services: Differences between Commercial and Educational Services. In Proceedings of the 8th Annual International Conference for Consumer Behaviour and Retailing Research, Dubrovnik, Croatia