Antecedents of Doctors’ Purchase Intention for Innovative Professional Services: Differences between Commercial and Educational Services

Ioannis Rizomyliotis; Giannis Kostopoulos; Kleopatra Konstantoulaki

Antecedents of Doctors’ Purchase Intention for Innovative Professional Services: Differences between Commercial and Educational Services

Ioannis Rizomyliotis, Giannis Kostopoulos, Kleopatra Konstantoulaki

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Original language	English
Title of host publication	Proceedings of the 8th Annual International Conference for Consumer Behaviour and Retailing Research, Dubrovnik, Croatia
Publication status	Published - 2011

Cite this

@inproceedings{b64ddbb8d6034015baf26422d39a4c71,

title = "Antecedents of Doctors{\textquoteright} Purchase Intention for Innovative Professional Services: Differences between Commercial and Educational Services",

author = "Ioannis Rizomyliotis and Giannis Kostopoulos and Kleopatra Konstantoulaki",

year = "2011",

language = "English",

booktitle = "Proceedings of the 8th Annual International Conference for Consumer Behaviour and Retailing Research, Dubrovnik, Croatia",

}

Antecedents of Doctors’ Purchase Intention for Innovative Professional Services: Differences between Commercial and Educational Services. / Rizomyliotis, Ioannis; Kostopoulos, Giannis; Konstantoulaki, Kleopatra.
Proceedings of the 8th Annual International Conference for Consumer Behaviour and Retailing Research, Dubrovnik, Croatia. 2011.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

TY - GEN

T1 - Antecedents of Doctors’ Purchase Intention for Innovative Professional Services

T2 - Differences between Commercial and Educational Services

AU - Rizomyliotis, Ioannis

AU - Kostopoulos, Giannis

AU - Konstantoulaki, Kleopatra

PY - 2011

Y1 - 2011

M3 - Conference contribution with ISSN or ISBN

BT - Proceedings of the 8th Annual International Conference for Consumer Behaviour and Retailing Research, Dubrovnik, Croatia

ER -