Antecedents of Doctors’ Purchase Intention for Innovative Professional Services: Differences between Commercial and Educational Services

Ioannis Rizomyliotis, Giannis Kostopoulos, Kleopatra Konstantoulaki

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationProceedings of the 8th Annual International Conference for Consumer Behaviour and Retailing Research, Dubrovnik, Croatia
Publication statusPublished - 2011

Cite this

Rizomyliotis, I., Kostopoulos, G., & Konstantoulaki, K. (2011). Antecedents of Doctors’ Purchase Intention for Innovative Professional Services: Differences between Commercial and Educational Services. In Proceedings of the 8th Annual International Conference for Consumer Behaviour and Retailing Research, Dubrovnik, Croatia
Rizomyliotis, Ioannis ; Kostopoulos, Giannis ; Konstantoulaki, Kleopatra. / Antecedents of Doctors’ Purchase Intention for Innovative Professional Services : Differences between Commercial and Educational Services. Proceedings of the 8th Annual International Conference for Consumer Behaviour and Retailing Research, Dubrovnik, Croatia. 2011.
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author = "Ioannis Rizomyliotis and Giannis Kostopoulos and Kleopatra Konstantoulaki",
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booktitle = "Proceedings of the 8th Annual International Conference for Consumer Behaviour and Retailing Research, Dubrovnik, Croatia",

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Rizomyliotis, I, Kostopoulos, G & Konstantoulaki, K 2011, Antecedents of Doctors’ Purchase Intention for Innovative Professional Services: Differences between Commercial and Educational Services. in Proceedings of the 8th Annual International Conference for Consumer Behaviour and Retailing Research, Dubrovnik, Croatia.

Antecedents of Doctors’ Purchase Intention for Innovative Professional Services : Differences between Commercial and Educational Services. / Rizomyliotis, Ioannis; Kostopoulos, Giannis; Konstantoulaki, Kleopatra.

Proceedings of the 8th Annual International Conference for Consumer Behaviour and Retailing Research, Dubrovnik, Croatia. 2011.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

TY - GEN

T1 - Antecedents of Doctors’ Purchase Intention for Innovative Professional Services

T2 - Differences between Commercial and Educational Services

AU - Rizomyliotis, Ioannis

AU - Kostopoulos, Giannis

AU - Konstantoulaki, Kleopatra

PY - 2011

Y1 - 2011

M3 - Conference contribution with ISSN or ISBN

BT - Proceedings of the 8th Annual International Conference for Consumer Behaviour and Retailing Research, Dubrovnik, Croatia

ER -

Rizomyliotis I, Kostopoulos G, Konstantoulaki K. Antecedents of Doctors’ Purchase Intention for Innovative Professional Services: Differences between Commercial and Educational Services. In Proceedings of the 8th Annual International Conference for Consumer Behaviour and Retailing Research, Dubrovnik, Croatia. 2011