Antecedents of Doctors’ Purchase Intention for Innovative Professional Services: Differences between Commercial and Educational Services

Ioannis Rizomyliotis, Giannis Kostopoulos, Kleopatra Konstantoulaki

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review

Original languageEnglish
Title of host publicationProceedings of the 8th Annual International Conference for Consumer Behaviour and Retailing Research, Dubrovnik, Croatia
Publication statusPublished - 2011

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