Antecedents of Customer Loyalty in Emerging Economies: An Empirical Study in the Nigerian Mobile Telecom-munications Sector

Ioannis Rizomyliotis, Dandison Ukpabi, Giannis Kostopoulos, Kleopatra Konstantoulaki

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publicationProceedings of the 43rd Annual Conference of the European Marketing Academy (EMAC), Valencia, Spain
Publication statusPublished - 2014
Event43rd EMAC Conference: Paradigm shifts & Interactions - University of Valencia, Valencia, Spain
Duration: 3 Jun 20146 Jun 2014
http://emac2014.emac-online.org/www.emac2014.eu/index.html

Conference

Conference43rd EMAC Conference
CountrySpain
CityValencia
Period3/06/146/06/14
Internet address

Cite this

Rizomyliotis, I., Ukpabi, D., Kostopoulos, G., & Konstantoulaki, K. (2014). Antecedents of Customer Loyalty in Emerging Economies: An Empirical Study in the Nigerian Mobile Telecom-munications Sector. In Proceedings of the 43rd Annual Conference of the European Marketing Academy (EMAC), Valencia, Spain