Antecedents of Customer Loyalty in Emerging Economies: An Empirical Study in the Nigerian Mobile Telecom-munications Sector

Ioannis Rizomyliotis, Dandison Ukpabi, Giannis Kostopoulos, Kleopatra Konstantoulaki

    Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the 43rd Annual Conference of the European Marketing Academy (EMAC), Valencia, Spain
    Publication statusPublished - 2014
    Event43rd EMAC Conference: Paradigm shifts & Interactions - University of Valencia, Valencia, Spain
    Duration: 3 Jun 20146 Jun 2014


    Conference43rd EMAC Conference
    Internet address

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