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Antecedents and consequents of brand managers’ role
Athanasios Poulis
, George Panigyrakis
, Anastasios Panopoulos
Research output
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peer-review
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Keyphrases
Brand Manager
100%
Managerial Roles
100%
France
80%
Propensity to Leave
40%
Design Methodology
20%
Strategic Plan
20%
Moral Values
20%
Job Satisfaction
20%
Tobacco
20%
Manger
20%
Mail Survey
20%
Healthcare Products
20%
Toiletries
20%
Packaged Foods
20%
Managers Intentions
20%
Job Description
20%
Job Commitment
20%
Role Stress
20%
Paper Model
20%
Product Manager
20%
Intention to Leave
20%
Economics, Econometrics and Finance
Industry
100%
Make-to-Order
100%
Fast Moving Consumer Goods
100%
Occupational Profile
100%
Job Commitment
100%
Social Sciences
UK
100%
France
100%
Moral Values
25%
Mail Survey
25%
Job Commitment
25%
Job Description
25%
Household
25%
Design Methodology
25%