An Exploratory Study of the Factors Influencing the Successful Outcome of Industrial Print Ad Campaigns

Ioannis Rizomyliotis, George Avlonitis

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

Original language	English
Title of host publication	Proceedings of the 36th Annual Conference of the European Marketing Academy (EMAC), Reykjavik, Iceland
Publication status	Published - 2007
Event	36th EMAC Conference 2007 - Reykjavik, Iceland Duration: 1 May 2007 → …

Conference	36th EMAC Conference 2007
Period	1/05/07 → …

Cite this

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title = "An Exploratory Study of the Factors Influencing the Successful Outcome of Industrial Print Ad Campaigns",

author = "Ioannis Rizomyliotis and George Avlonitis",

year = "2007",

language = "English",

booktitle = "Proceedings of the 36th Annual Conference of the European Marketing Academy (EMAC), Reykjavik, Iceland",

note = "36th EMAC Conference 2007 ; Conference date: 01-05-2007",

}

An Exploratory Study of the Factors Influencing the Successful Outcome of Industrial Print Ad Campaigns. / Rizomyliotis, Ioannis; Avlonitis, George.
Proceedings of the 36th Annual Conference of the European Marketing Academy (EMAC), Reykjavik, Iceland . 2007.

Research output: Chapter in Book/Conference proceeding with ISSN or ISBN › Conference contribution with ISSN or ISBN › peer-review

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BT - Proceedings of the 36th Annual Conference of the European Marketing Academy (EMAC), Reykjavik, Iceland

T2 - 36th EMAC Conference 2007

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