An Exploratory Study of the Factors Influencing the Successful Outcome of Industrial Print Ad Campaigns

Ioannis Rizomyliotis, George Avlonitis

    Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBNpeer-review

    Original languageEnglish
    Title of host publication Proceedings of the 36th Annual Conference of the European Marketing Academy (EMAC), Reykjavik, Iceland
    Publication statusPublished - 2007
    Event36th EMAC Conference 2007 - Reykjavik, Iceland
    Duration: 1 May 2007 → …


    Conference36th EMAC Conference 2007
    Period1/05/07 → …

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