An Exploratory Study of the Factors Influencing the Successful Outcome of Industrial Print Ad Campaigns

Ioannis Rizomyliotis, George Avlonitis

Research output: Chapter in Book/Conference proceeding with ISSN or ISBNConference contribution with ISSN or ISBN

Original languageEnglish
Title of host publication Proceedings of the 36th Annual Conference of the European Marketing Academy (EMAC), Reykjavik, Iceland
Publication statusPublished - 2007
Event36th EMAC Conference 2007 - Reykjavik, Iceland
Duration: 1 May 2007 → …

Conference

Conference36th EMAC Conference 2007
Period1/05/07 → …

Cite this

Rizomyliotis, I., & Avlonitis, G. (2007). An Exploratory Study of the Factors Influencing the Successful Outcome of Industrial Print Ad Campaigns. In Proceedings of the 36th Annual Conference of the European Marketing Academy (EMAC), Reykjavik, Iceland