All the World's a Screen, at MadLab Manchester

Research output: Non-textual outputExhibition


All the world’s a screen was an interactive telematic project created by Paul Sermon and Charlotte Gould from the University of Salford, developed during their residency at the Museu d’Art Contemporani de Barcelona MACBA Study Centre and their studio residency at, a visual arts production centre in Poblenou, Barcelona. Project Partners included: MadLab, and MACBA Study Centre Financially supported by the University of Salford and Arts Council England On the evening of Saturday 28th May audiences in Manchester and Barcelona were joined together on screen for the first time to create their own interactive generative cinema experience complete with sets, costumes and props. Employing the scenographic techniques of Alfred Hitchcock the artists created a miniature film set in which the remote audiences acted and directed their own movie, transporting participants into animated environments and sets where they created their own unique narrative. Members of the audience in Barcelona were able to decide on the context of this interactive telematic performance by using an iphone app to select between seven different background sets, which consisted of live webcams scenes and animated environments. The participants in Barcelona could also stand in front of a choma-key blue screen and position themselves within these stage sets. Members of the audience in Manchester were then transported into this telepresent experience via their own blue-box studio to join the ‘players’ in Barcelona as they journeyed through the ‘Seven stages of man’. This immersive interactive installation pushes the boundaries of telematic art and generative cinema, combining the possibilities of telepresent performancewith miniature scale-models and animated scenes for the development of audience participation that explores the way narratives can be revealed through a subtle interplay between artist, audience and environment.
Original languageEnglish
Publication statusPublished - 28 May 2011
Eventexhibition - MadLab Manchester, UK and Hangar Studios, Barcelona, Spain
Duration: 28 May 2011 → …


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